It starts with a simple search: "SEO services near me." What follows is a deluge of options—an endless scroll of SEO agencies, search engine marketing consultants, and digital gurus all promising to catapult your website to the top of the search results. But how do we, as business owners and marketers, cut through the noise? Recent data from Bri

A recent industry report highlighted a jarring fact: a study from BrightLocal showed that while nearly all consumers (93%) use search engines to find local businesses, a significant portion of small businesses are flying blind when it comes to search engine optimization. Having worked with dozens of companies on their online presence, this disconne